Rewarded Video vs Interstitial Ads for Telegram Mini Apps: Which Earns More?

Two ad formats dominate Telegram Mini App monetization: rewarded video and interstitial. Both deliver strong CPM, but they behave very differently. Choosing the right mix — and letting an ad-mediation platform auction every impression — is one of the biggest levers you have on revenue.

Rewarded video

The user opts in to watch a short video — usually 15–30 seconds — in exchange for a reward: in-game currency, an extra life, a hint, or a time skip.

• Pros: highest engagement, best user sentiment, premium CPM because completion is near guaranteed.
• Best for: natural "I need more" moments — running out of lives, unlocking a bonus, doubling a reward.

Interstitial

A full-screen ad shown at a natural transition, such as between levels or after a result screen. The user does not opt in, so timing matters a lot.

• Pros: high impression volume, simple to place, strong CPM for full-screen inventory.
• Best for: clean breaks in the flow where a full-screen moment is not disruptive.

The rule of thumb

Use rewarded where the user actively wants something, and interstitial at natural pauses. Over-showing interstitials hurts retention — cap frequency and never interrupt active gameplay.

With GigaPub — an ad network and ad-mediation platform for Telegram Mini Apps — both formats run through the same mediation layer, so you get the best price available for every impression. Connect your app at giga.pub.